neither of these approaches will attract net-new token buyers. neither gives tokens any context, consumers are never presented with a reason to buy a token, or given a sense of what it is they will own.

consumer crypto's biggest mistake would be to assume that new consumers care about tokens at all. they don't, tokens are irrelevant - totally and completely - they lack any signification outside the speculative domain.

crypto doesn't have a UI problem, it has a crisis of meaning. that crisis is exactly why the market on the right has plenty of users - pump is born from existential crisis, it exists within it happily, and its users don't care. not caring is the point.

but we're maxxed out on nihilism, we'll need to offer something more vital & fulfilling if we want to attract more normal users via sleek consumer crypto apps

"people are rewarded by airlines with points, but even without those points, people will still fly."

will we have a product where the token isn’t its primary focus?

having fun onchain, founded overgie.com mintgate.io | nf.td/tomu

Farcaster is a good example of a product without a token being the primary focus.

Founder of the /success channel. Search Marketing Director at Kraken Kratom. 

hard to say this after degen slingshotted fc’s trajectory to where we are today tbh.