Should we rebrand Warpcast to Farcaster?

We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. 

We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.

big yes on the branding.

disagree with the idea that client devs don't need to be encouraged to build on the protocol. even if growth will primarily come from one client, losing sight of this will turn farcaster into just twitter on crypto rails.

decentralization matters. it's the reason why many of us are here in the first place. farcaster should champion it, not downplay it.

I meant that we are less convinced that separating names is the thing that discourages client devs from building. 

Still believe that multiple clients are importantly.

Technowatermelon. Elder Millenial. Building Farcaster. 

nf.td/varun

I’m sure of it. I would just suggest being careful with the wording on this topic—particularly now when there’s only one predominant client.

farcaster has the best shot at onboarding new audiences and educating them on the core values of crypto. it would be a shame to downplay what makes this ecosystem unique and worth building on

🫶

Even if you do a rebranding or rather it should be called brand architecture, the essential thing is to know how to reach the types of users. But that can be done directly with just the Farcaster brand and by modeling and adapting narrative and visuals.