“Marketers” vs “Loyalty Engineers”

Marketers think about attention. 

Loyalty engineers think about incentives.

⭐️ ceo & design @deform
🐧 pudgypenguins #5440, SF huddle lead 
💙 atlassian alum 
🐻 berkeley alum

https://paragraph.xyz/@catherinechang.eth

loyalty engineers are the marketers of the web3 world

ooouuu rebranding. wowow. 

Wondering about intersection with AI tooling & coordination. Kinda starts to be engineering in a way.

100% in on thinking about garnering attention as an engineering pursuit

What is the difference between a loyalty engineer and a growth engineer?

Love me some new names for the same old shit 😂

interesting comparisons! haha. one of my thoughts is that: Marketers start by identifying the unique value of a product and aim to highlight it to capture attention. vs. Loyalty engineers start by offering incentives to attract users to the product and then allow them to discover and appreciate its value.

Is there something called "loyalty engineers" ?

It is like LGBTQ+ .
Always evolving 😆