In traditional Web2 businesses, significant earnings are usually closely tied to the long-term success of the business. Founders and early investors are incentivized to build sustainable businesses because their profitability is closely tied to the company's long-term performance. In contrast, however, Web3 allows some market participants to achieve high returns relatively quickly without the need for a project to achieve product market fit (PMF) or demonstrate actual utility, as liquidity is much easier to acquire.

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