I find myself going out of my way to avoid using the word "strategic".

8 times out of 10 someone says "strategic" to mean "important". 

Oh, so you're a strategic partner? Tell me about the strategy and how you specifically and uniquely fit into it.

Optimist // Believer // Possibilities into opportunities // Design & strategy at Crema // tylerhilker.com

Be specific.     

leonasskau.co.uk //
Hosting /strategy, /leo, /geopolitics // built Culture3.com
d33m:mun

I come across it a lot, yeah. And as you can tell, I’m sensitive to it so I have a strong awareness bias😅

As someone who does strategy, I spend a bit of time understanding what someone else means when they’re talking about strategy— and sometimes setting expectations about differences in what I mean/do.

> Oh, so you're a strategic partner? Tell me about the strategy and how you fit into it.

Fully agree with this

In my experience it isn't overused, but it's easy to imagine and you've probably heard the word much more frequently than me!