how do you balance focus vs itch to try something new thats adjacent in the idea maze? 

It's especially tricky & important to be experimental in rapidly growing web3 markets unless you're a founder who believes fundamentally in a single long term direction..

1. Have a North Start metric that doesn't change often
2. Come up with 3 things you can do to impact the metric
3. Re-evaluate roughly every 4-6 weeks

But how do you actually block out/ ignore the urge or itch to try something new that you aren’t so sure of, especially with this space where things change always

You might be easily swerved in that direction