Seen the LinkedIn ads from that B2B SaaS startup lately? They’ve gone from 0 to 100 in less than a quarter. Their secret? Laser-focused targeting and crisp, data-driven creative. They dialed in on industries and job titles that actually matter and spoke their language (no fluff, no empty promises). The result is a CTR that outperforms industry benchmarks by a mile. If you’re in the B2B space and you’re still throwing money at broad ads, it’s time to refine your approach. Experiment, measure, optimize, repeat