Tom Beck pfp

Tom Beck

@tombeck.eth

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I'm increasingly convinced that social media (and, hell, why not, any platform on the web) is not the place to share art. By "art" I mean activities that involve craft, using skills honed over years and decades, in the service of individual expression. Artists should try to see more clearly what web platforms are: highly efficient meme vectors. It is a place to share memes and shitposts and other ephemera. Perfect for slop! That algorithms bury everything after about 6 hours is a feature, not a bug. I might even go so far as to recommend that artists abandon web platforms (except as places to chit-chat and waste time) and instead focus on revitalizing older, IRL spaces where the weight of art has an impact. Less a wholesale rejection of technology and more a clear-headed reassessment of where it fits in an artist's life.
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I finished a new essay, "Farcaster is a Car" which I'm submitting to the @kiwi Farcaster 2026 writing contest. It tackles the question of marketing and growth by reimagining what social media could be. The ideas were inspired by Nassim Taleb's insight that new forms of technology have a tendency to fix problems introduced by previous technology. It got me thinking: what problems in Web2 social media can Farcaster fix? The answer I came up with was context collapse. In this essay, I draw on an analogy between Farcaster and the early automobile, from historical, practical, and cultural angles. Using crypto (and AI) technology, Farcaster has the potential to unlock a "mobile self," turning users into builders who can create their own contextual experiences while maintaining continuity across the web. https://paragraph.xyz/@driftless/farcaster-is-a-car?referrer=0x33514A171B0eC657a0237Dd388fAA4f39eE2a2E4
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