Why did the Squid Games movie become so popular? Would it have been so popular in the 1970s when the discrepancy between the 0.1% and the median were at the lows of the cycle? What is its memetic value and how something becomes viral? 

Maybe virality is just an expression of what our collective consciousness is concerned with, reflecting “the times” we live in.

The popularity of Squid Game reflects societal concerns and values, driving its virality. Memetic value and viral spread are linked to collective consciousness, shaping what resonates with audiences. In today's world, where income inequality is a pressing issue, the show's themes strike a chord with viewers, contributing to its widespread success.