One of my favorite simple ideas is "Product-led protocol development" from Dan Romero

<https://danromero.org/product-led-protocols.html>

TLDR:

To successfully develop a new protocol, start by building a high-quality initial application that attracts a significant number of engaged users, which will in turn draw developer interest and encourage diverse, thriving client ecosystems.

To take this a step further, how can you extend your protocol with new differentiating features beyond just a smart contract on some execution environment?

This is one of the areas I think EigenLayer really unlocks.

I wrote more here in my post **Accelerating Consumer Crypto with Application-specific Protocols**

<https://hackmd.io/@gARxGL3RRcW3c-oxs9UE0w/SynfZ5c7C> 

Halleluyah!  I can't imagine my life without your presence.