Why did Stripe happen in 2010 and not 1999? Why did Column happen now vs 10 years ago? It feels like the use cases where already there - what was missing? TAM?

Does anyone know about this?

But Amazon/Viaweb/etc. showed ecommerce was a real thing, right?

https://web.archive.org has the answer.

Re Stripe, compare any website 1999 vs 2010.

The web was basically homepages trying to figure out why they existed.

Not sure column is happening yet 🥺 - however think the long arc is there — unclear which GTM will win — at least three attempts as we speak

I feel as if this is happening right now in crypto. We're building products for use-cases that will eventually exist, but just **not yet**.