Content
@
0 reply
20 recasts
20 reactions
Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
71 replies
57 recasts
572 reactions
Martin
@themlpx
The focus of a social network in today's context would be to onboard creators, since the majority of content people consume on social networks today aren't their friend's posts but influencers/whatever the algo shows them (don't have stats but just a general sensing from my friends). So the question really becomes - is Farcaster in it's current state providing enough value that creators would care about? And off the top of my head, it's a no for most mainstream creators. But it might be worth trying to expand into areas that are adjacent to crypto - the broader tech enthusiast community. There's a decent amount of them engaging with newsletter writers/Substack. So there could be potential in thinking about ways to get those creators onto Farcaster and their audiences as well.
0 reply
0 recast
0 reaction
