One thing I think Elon got right with Twitter was renaming it X. I think the dominant brands of the world are trending towards losing characters in the long-term. So he just leapfrogged to the ultimate outcome of a single character. There are only 26 letters in the English language and now he effectively owns one.

There are certain names that become a part of the English language. Twitter, tweet, retweet, etc.

It's like saying Coca-Cola rebranding to C would be amazing. It wouldn't. It'll always be Coke.

Forcing people to use X and reducing reach for using twitter is not the most stable thing to do. But it's his. 🤷‍♂️