Not sure I entirely believe Celsius is THIS gendered, but it’s undeniable they expanded the market to include more women 

“Celsius serves as an essential accessory for cool girls with packed schedules. The it-girl hosts of the anti-woke podcast Red Scare even jokingly referred to it as a cocaine alternative on a recent episode.”

https://www.theguardian.com/business/2024/sep/19/celsius-energy-drink

"If I was hungry, instead of having a snack I'd have a Celsius and feel full,” Lewis said.

okay based

code @ spindl.xyz. Interested in technology, history, and music // farcaster.network

lew said celsius fills, not snack, if hungry