A lot of chatter recently about Farcaster, marketing and expanding beyond crypto

I have yet to see a crisp definition of:

1. What problem does Farcaster solve for people outside of crypto today?

2. What evidence exists that existing  at-scale free social networks and paid creator tools / platforms are insufficient in serving these people?

3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people?

I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). 

But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem.

Marketing works great when you have a clear value prop and target market and channel.

what non-crypto communities have you talked to?

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

Hard to talk to a community? But I've talked to hundreds (thousands?) of people at this point as to why Farcaster works or doesn't work for them.

Communities also don't move easily. The leader can move and some dedicated members might, but huge drop off. 

Habit of using a website or app is super hard to break.

Generally, 10-100x easier to create a new community on a new platform, e.g. Club Ted.