TCM of NoYore on Warpcast

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I’m radicalized on the whole food issue. I believe the “F” in FDA is derelict in duty, legislators are captured, result is a sick, weak, nation subsisting on hyper palatable slop Problem is I do not have a productive place to channel this energy. Whining on x and Warpcast doesn’t count

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I feel your pain. It’s actually a long term project my 3 partners at @noyore are working on, because it might be the biggest issue facing America Luckily you aren’t tackling it alone, folks like Dan Barber use high end dining to push policy ideals around sustainable and regenerative farming to rich New Yorkers

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You have small grocery stores like Alameda Natural Grocery here in the Bay Area that help give platform to those regenerative farms to a lot more people across the Bay, otherwise not possible But the problem both of these of the groups of people face is scale. That comes from proper attention

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You also have to fight against cost perception of people; why spend a little more than what you can buy at Walmart or Safeway when it’s just food. I think this is more of an opportunity for folks like us, not fighting against regulatory capture or political capture but creating entertainment that helps highlight

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Why people should spend a little more on their food. It’s a long slog but when you have to fight against Frito-Lay backed by Monsanto the fight is going to be long and exhausting If your interested im sure @tcm can give more detailed thought on our approach

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I would be interested yes in learning how you approach this problem I understand we need food science and processing to feed everyone, small scale will not solve everything I would be infinitely happier if, at a minimum, we tightened up the labels!

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TCM of NoYore pfp

Uh @tcw ever the enthusiast… I think it’s a bit premature to know if our approach is any good, it’s a long 10 year + plan that we’re working on. I like that you want to tackle misinformation around food with labeling. I think for something like that your vector has to be simple like ours.

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But our thesis is this - anything food related you must tackle with an informed person already looking to learn more because they care about cooking or clean food sources aka your ‘early adopters’ For us a reimagination of a cooking show is our starting point so we can help people choose regen farm for their food

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Labels aren’t something I’m familiar with, but I agree food systems are a challenge With media in mind I’d try to knock on the doors of up&coming TikTok chefs and cooks to unify around labels so you can bring together their audience for collective annoyance of the FDA

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You do the leg work, chefs join because you bring a wider audience, people join to feel apart of something & at the end you have a qualified audience that you can now inform to annoy the FDA into submission it’s a journey & I’m not sure how much time you want to dedicate to it, but if you do I’m happy to help

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