if you wanna study marketing, study redbull

it's supposedly an energy drink — but it's really a giant marketing machine

they don't say "this energy drink gives you 20% more energy than some other drink" or "incredible taste"

they say "redbull gives you wings"

on the bottom of…

if you wanna study marketing, study redbull

it's supposedly an energy drink — but it's really a giant marketing machine

they don't say "this energy drink gives you 20% more energy than some other drink" or "incredible taste"

they say "redbull gives you wings"

on the bottom of… https://t.co/lKHpRjSbPg

ceo @ helius.dev, host @ lightspeed, ex coinbase — wartime shitposter

When you think about it there's little connection between the two nouns 'bull' and 'wings'

Bull is a fierce animal that destroys everything in its path, wings have angelic, delicate connotations.

Would love to go back and A/B test it against something like

Red Bull — Power Through
or 
Red Bull — Cause a Stampede