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Sumu

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The Power of Two-Sided Connections: How Creators Can Fight Back Against AI Influencers It's a sad truth that AI influencers are taking revenue from human creators, but I'm here to tell you why you shouldn't panic. But first, why is this happening? "63% of professionals plan to use Artificial Intelligence (AI) and Machine Learning (ML) for influencer marketing in the coming years" -artsmartai Brands are choosing AI influencers for several reasons: 1. They can say whatever brands want, however they want. 2. They can be translated instantly into any language. 3. They're built by studying viral content, so they know every trick. 4. They don't get into controversies that could damage a brand. 5. And all of this is done with just a few lines of text as instruction. So, it's a problem, but again, there's a solution, and the same solution as it has been for years, which is to just engage directly with your audience to own your monetization rather than rely on brand advertising. 👇
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