Design

I'm excited to share Good Bread by Greg, a mini onchain bakery for onchain summer!

How it works:
- Order bread on Base (starts today)
- Pick up your brand and hang out in NYC (starts this weekend)

Let's get this bread 🍞 https://goodbread.nyc?ref=farcaster

Last month my friend Greg came to me with an idea to start a bakery in his NYC apartment for a little pop up project for on chain summer. The thought of him sharing his love for bread with the world made my heart grow 10 sizes and I knew that I had to help. 

I did the branding and illustration and web design for his bakery. Greg and I agreed that the brand should feel playful, earnest, and a bit imperfect to reflect a product that is truly homemade. I wanted to call it good bread by Greg because I think that bread that Greg bakes is good and hopefully you will too 🤍. The site is live! Go check it out 🍞

branding, product design, bad illustrations, and ux research. Currently working at @ensdomains