We need to globalise 'Brand Bangladesh'Bangladesh is at the forefront in many fields, including the ready-made garment, pharmaceuticals, footwear, IT sectors, etc. Despite these achievements, Bangladesh is a preferred supplier to big global brands, for the perceived notion that it is a hub for cheap manpower and products. It is largely because of this perception that international customers believe Bangladesh lacks the proficiency to produce high-quality fabrics and garments, and that Bangladeshi manufacturers or entrepreneurs are unable to innovate. Various campaigns have been conducted by both government and private initiatives to remove this perception about the industries. However, they were not very effective.