In "Keep Going" by Austin Kleon, the principle "Forget the Noun, Do the Verb" suggests focusing on the actions and processes of creativity rather than fixating on labels and identities. Instead of identifying as a "writer" or "artist," engage in the act of writing or drawing. This shift prioritizes creative actions over self-perception, reducing pressure and encouraging tangible steps towards goals.

Labeling yourself with a creative noun can lead to expectations, self-doubt, and creative blocks. By concentrating on the actions, you can approach your work with more freedom and authenticity, bypassing inhibitions and generating more ideas.

"Doing the verb" also allows for flexibility and exploration. You're not confined to one category of creativity and can experiment with different activities and mediums without worrying about fitting a specific identity.