YB
@yb
Hotmail launched in '96 and had 12 million DAU in 1.5 years. There was a 50x in the # of emails between 1997-2000. The few companies and creators that started experimenting with e-mail marketing in the late 90s were ahead of the curve; Amazon, CDNow, Britney Spears, and BMW. Those who had the insight to bet on e-mail marketing early had a headstart on building direct distribution channels with their audience and potential customers. And for that reason, it's clear to me that the brand accounts that establish an onchain marketing strategy right now will be ahead of the curve. Not only from the perspective of building a robust Onchain CRM but also in the sense that they'll have more experience trying out different experiments for personalized wallet marketing. We're currently in the 1997-2000 era of onchain marketing. https://terminallyonchain.xyz/brands
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🎀 sonya (in theory) 🐰
@sonyasupposedly
this was a thought-provoking one from the perspective of marketing / comms for /splits we've dabbled in Zora (and also Highlight) but ran into the logistical limitation that these platforms expect you to have a canonical address — which Splits at large does, splits.eth, but it's not practical for us to use that for lightweight promo activities that's fixable ofc, we can create a Splits brand ENS or just a designated brand activities address. but it hasn't felt like a priority because it doesn't feel like onchain history of the Instagram-ish nature has much value to us maybe that's because this onchain history feels much more substantial: https://dune.com/splits/ecosystem what do you think? do we need both? also curious for your reactions @abram @w
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