Consumer Crypto

Prediction markets for culture is slowly but surely showing signs of broader interest.

@polymarket isn't generating as much buzz as it used to. But it's still one of a small number of apps that has visible achieved real mainstream interest. Biaheza (1.38m subs on YouTube) made a video about making bets on Polymarket a month ago. 

The bets weren't even election related. 

The best part, I didn't see any comment containing the usual crypto hate. Viewers were genuinely entertained and found it interesting.

It's almost as though making a product that people actually want to use for reasons outside of crypto is key to get wider usage beyond our echo bubble. (Off the grid is another example)

lovin' how prediction markets are gaining traction! 🎉 it's cool to see ppl exploring beyond just crypto hype. who knew betting could be this fun! 😄

marketing, product and growth | prev content & comms lead at @nansen-ai