Product

There's still a wide gap between slick consumer crypto UX prototype and day-to-day practicality.

e.g. Passkeys — amazing when they work on the happy path, but plenty of instances where they don't sync, don't work cross platform

Optimistic that the underlying infrastructure will continue to improve in the next 12-18 months. Hopefully in apps and well-tested by the next cycle.

Related: the single biggest UX blocker for most consumer apps that are hoping to "onboard normies" in the upcoming cycle is fiat-to-crypto onramp.

In-app purchases work for small $ and targeted use cases, but getting $100 in a wallet that's deeply integrated with the apps driving the core onchain behaviors is the actual hard thing.

On-ramps require KYC, which is a huge source of drop-off. Why Coinbase has such a big advantage with 100M+ KYC'd accounts.

This where I go back to remembering my first purchase here and it was for Warps via Coinbase Commerce and it was amazingly fast and easy.
Find a easy way to get them to send money from their normy account to the dapp account and convert to tokens without all the extra steps.