Founders

So you want to create a movement, where do you start?

1. Inspire belief and make sure that your team is excited about your mission, create an aspirational story 

2. Deliver on your brand promise and create frequent moments to deliver a customer experience that feels special, celebrate behaviors, establish rituals

3. Create excitement and energy that the outside world recognizes as real (not just surface hype), make people take notice

So you need internal, customers and outsiders to all be bought in