venturecapital

Today “foot traffic” is determined by esoteric algorithms while customer relationships are mediated by social networks. Platforms like Apple, Youtube, and Facebook take 30% to 100% of creator profits.

beyond the take rate, it's hard to build where foot traffic can be rerouted overnight by a change in the algo

i used to run consumer biz w/ $1b+ annual sales. retail site selection was the most impt investment decision (customer profiles, future infrastructure changes around the area).

Founder @ Artichoke Capital, web3 venture | former consumer operator, PE investor & lawyer | www.artichoke.capital | shawnwlim.twitter

on the web, you generally only have a few platforms (malls) to choose from, and they decide how that traffic is routed within their property w/ no recourse when that is suddenly changed.

I’ve been writing about this. Distribution Rules Everything Around Me (DREAM). Next gen social protocols have distribution as a product.

App builders can integrate and own, both to grow together and know it can’t get taken away.