Companies are crazy. You have to:
- build the product such that it works at solving the problem
- sell the product such that the market pays you more than it costs to build it
- build the organization that does 1 and 2
- sell the organization to people who want to join it

It’s a miracle that anything works at all

as if that wasn’t hard enough - some people are crazy enough to try to create an entirely new product. something that has never existed before. 

selling avocados vs creating something net new