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Sean
@seanconnolly
The Wayback Machine is a gold mine for researching the history of a brand. 1. Find a brand that's where you want to be in 3-5 years. 2. Plug their domain into the Wayback Machine. 3. Walk through the evolution of their messaging, value props, everything. You'll learn a ton.
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ted (not lasso)
@ted
curious, what are some of your favorite brand evolutions that you've found this way?
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Sean
@seanconnolly
Buildspace is an interesting one for me. They started as a way for web2 developers to learn web3 and gradually expanded outside of web3 over 2 years. What's crazy to me is Indie Party (my "thought baby", if you will) has an almost identical headline to theirs. "Unleash your idea in 2 weeks" vs. "six-weeks to work on your own ideas" I didn't know what they were really about until 2 days ago. https://party.indie.win
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