You’re pitching an investor. They ask you the following question:

👉 Why is VC the optimal financial instrument to grow your business?

How do you respond?

Principal at Cobalt Ventures. Write @ TheItinerant.io ; BenErsing.com Host: /venturecapital /finance

Humankind will be sold at Anthropologie and we need a cash injection for inventory. Next we want to partner with you specifically to get introduced to Urban Outfitters in 6 months (?) 

I’ve never though about pitching candles to a VC but it may come if I have to go into retail