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Ben - [C/x]
@benersing
I need your help. If I were to sit down tomorrow with a group of local business leaders in Kansas City to extol the virtues of web3, what’s the product stack that they could begin implementing tomorrow? How would each be 10x better than their current solution? If I can build confidence in an answer, then I’ll make it happen. Today, the answer isn’t clear. Cc @samantha @percs
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Sam (crazy candle person) ✦
@samantha
Identity is very clear and is a good pitch to local business owners. I find it so helpful to have someone’s bank account (their address), their email, their shipping address for demographics, and their social accounts together. If I had to do a hypersub manually - I’d have to pay for a shopify app, have a third party app for messaging, and another one for updates and announcements, and then follow my customers on their social media. But luckily it’s all on Farcaster and gated by identity. Processing fees are also lower (but off boarding fees are not). I anticipate off boarding feels will not exist in the next 5 years as CB begins to become a bank. My high level bet is that founders will begin to have a circular feedback esque relationship with customers instead of one way advertising. Seeing customers as equals and co - creators is where CPG needs to go. I don’t know how to scale it but I’m gonna try to make it happen
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Sam (crazy candle person) ✦
@samantha
Does that make sense? It’s an argument against fragmented vs. non fragmented identity. Kinda just wrote it and didn’t read it cuz I’m at the salon LOL
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