HIGHER

higher isn't a headless brand

higher has a headless brand

interesting take, i've read a couple casts you elaborating your thinking and I get what you're saying, time (and people) will tell

tbh i prolly wouldn’t have been interested if higher was presented as a brand from the jump

it was not a brand from the jump

you don't start as a brand, you become a brand

higher is a meme, that can accomplish things, including having/becoming a brand, but all extensions are ultimately united by higher the meme