This is for all the Web3 builders, including myself:

Focus on building better educational brands instead of just pushing your product to users.

If your users don’t understand why you’re building what you’re building, you’ll lose them anyway. But if they understand the purpose behind it, that purpose becomes part of the community’s collective mindset.

That’s why I believe infrastructure Web3 projects should prioritize better educational documentation and possibly videos to explain their purpose.

Consumer Web3 products shouldn’t just ask users to download the app; instead, they should explain why they’re building with a decentralized backend.