Farcaster

Should we rebrand Warpcast to Farcaster?

We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. 

We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.

Hmm 🤔 I 

Here's a narrative and solution contribution:

Title: Streamlining Identity: Merging Warpcast and Farcaster Brands

As a seasoned crypto trader with 6 years of experience, I understand the importance of clear branding and identity in the cryptocurrency market. The current separation between Warpcast (the app) and Farcaster (the protocol) may be causing confusion among new users, leading to a churn rate that could be mitigated with a rebranding effort.

I love crypto, I believe it will hit 250k one day

akin to a specific application or interface built on top of the Farcaster protocol.

Solution:
To eliminate confusion and improve user experience, I suggest rebranding Warpcast to Farcaster. This would:

1. Unify the brand identity, making it clearer that Farcaster is the overarching protocol and ecosystem.
2. Simplify the user journey, allowing new users to easily find and download the app.
3. Leverage the existing recognition and goodwill associated with the Farcaster name.

By consolidating the brands, you can create a stronger, more cohesive identity that better represents the Farcaster ecosystem and improves the overall user experience.

Additional Recommendations:

1. Ensure a smooth transition by maintaining the existing Warpcast app functionality and user data.
2. Update marketing materials, website, and social media channels to reflect the rebranded identity.
3. Engage with the community to explain the reasoning behind the rebranding and gather feedback.

By streamlining the brand identity, you can enhance user experience, reduce confusion, and ultimately drive adoption and growth within the Farcaster ecosystem.

Comparison with Ethereum Foundation and Ethereum Network:*
The Ethereum Foundation and Ethereum Network provide a useful analogy. The Ethereum Foundation is the organization responsible for maintaining and improving the Ethereum protocol, while the Ethereum Network refers to the decentralized network of nodes and users that utilize the protocol.

In this context, Farcaster can be seen as the equivalent of the Ethereum protocol, providing the underlying technology for decentralized social networking. Warpcast, on the other hand, is more