web3 marketing is so interesting compared to web2 

- you can see all wallet activity so you can be very targeted in your campaigns
- new distribution channels are seemingly popping up on a regular basis

It is very interesting. But what I think is more significant than the tech and tactics is the (sub)community-first paradigm shift. Because that isn’t just limited to web3 early-adopters, it’s happening in all categories and segments.

I personally think marketing web3 products/services to web3 users is like shooting fish in a barrel. They’re already here, ready to buy/build/use. But marketing them to the general public (whether acute web3 products, or products invisibly enabled by web3) — now that’s the fun.