Michael Pfister pfp
Michael Pfister
@pfista
I've been cold-shilling alerty to journalists at 9to5mac, macrumors, appleinsider, etc to no avail. Any pro tips around cold outreach and getting published?
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Renee Bigelow pfp
Renee Bigelow
@reneeb
They are humans like the rest of us. Human interaction goes a long way. 1. Make sure you follow anyone you are pitching or planning to pitch (across platforms). They often look at new followers just like the everyone else. 2. Interact and thoughtfully engage with their posts like you would with someone here on FC.
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Renee Bigelow pfp
Renee Bigelow
@reneeb
3. In the comments of their posts, share a resource or tidbit they may find helpful. 4. Keep your pitch really short, explain how it relates to their beat, explain why now. 5. Look for moments to newsjack into pitches around their relevant stories for the why now.
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Renee Bigelow pfp
Renee Bigelow
@reneeb
6. Sign up for HARO and pitch anything relevant within the first hour.
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Renee Bigelow pfp
Renee Bigelow
@reneeb
7. Once you have some engagement with them online (like the Mastadon guy) offer to be background source or provide a quote on something where you are an expert anytime they need it.
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