marketing

How will AI change search marketing?

It really depends on people’s satisfaction with a “one true answer” vs 10 blue links.

If you’re looking up when Albert Einstein was born, you don’t need multiple opinions. 

If you’re looking for options of chairs to have in your library (like in this Perplexity Shopping video) you probably do want several options.

How will AI change search marketing?

It really depends on people’s satisfaction with a “one true answer” vs 10 blue links.

If you’re looking up when Albert Einstein was born, you don’t need multiple opinions. 

If you’re looking for options of chairs to have in your library (like in this Perplexity Shopping video) you probably do want several options.

https://www.perplexity.ai/shopping

Jeff Bezoz made a giga-brain investment in Perplexity with this. 
Wouldn't be surprised to see this feature directly on the amazon homepage soon.