Ethereum became the most important blockchain ecosystem without any marketing but yet again we have this discussion over and over again in 10 years.

Marketing is for selling products. Ethereum is not a product. It's a protocol, a technology, a philosophy.


program lead logos at the institute of free technology; core-organizer ethberlin & protocol berg; protocol engineering and decentralized infrastructure.

Can you remind me how the marketing for http is doing? And I can't wait to see these new IPv6 advertising on the Superbowl 😂

I find that understanding of marketing can vary way beyond what it actually is.

"Broadly defined, marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. In a narrower business context, marketing involves building profitable, value-laden exchange relationships with customers. Hence, we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return."

Source: Principles of Marketing [ISBN: 9780273711568]