It feels like promotion of virtue is a valuable social function and neither bigcorps nor government are incentivized or interested in doing it in the US?

Possibly explains the popularity of "12 rules for life" etc. Also I feel like it's an underappreciated theme in @balajis.eth's writings on network states.

Yes. Virtue is good because it’s decentralized self-control. The more virtuous the society, the more self-disciplined, the less need for centralized law enforcement, rules, and punishment in general.

Virtue is why we can have nice things.

Fostering virtuous behavior is the purpose of the Prosocialise Foundation (nothing to do with socialism, just prosocial behavior). We don't have funding yet but are determined to succeed anyway. 
All fees of this vault go to fostering good behavior

Fostering virtuous behavior is the purpose of the Prosocialise Foundation (nothing to do with socialism, just prosocial behavior). We don't have funding yet but are determined to succeed anyway. 
All fees of this vault go to fostering good behavior
https://dhedge.org/vault/0x93f4a36a0103ea7e2775fbb7875eeb79c91dc60c