the best startup ideas are midcurve magnets

they need to be so simple, yet so controversial and with so many reasons why it can't happen, that everyone dismisses them

the problem is these are often tarpit ideas

it takes obsessive research, being honest with yourself, and continued first principles iteration to identify a unique insight and why you'll succeed when everyone else has failed  

when everyone else is dismissive, but the most visionary leaders of the industry just get it, that's when you know you've found something