Hierarchy of Engagement by Sarah Tavel is one of my favorite posts on consumer products.

For Web3 products, I think the concept of "accruing benefits and mounting losses" should be at the contract level. I.e., the core action of following users on Hey.xyz is retained across all Lens apps. 

Link https://sarahtavel.medium.com/the-hierarchy-of-engagement-expanded-648329d60804 https://gw.ipfs-lens.dev/ipfs/bafybeihipshm2pyx2rql3aaueymv327qvenoezxisthoklk3uzdlfajfgm

Hooray! 😆💯 Your writing is clear, concise, and informative!