Being "cool" or "popular" is just as valuable (if not more) as having the best products in the market.

I know Noves products are best in class for our category. They're just better, in many different ways. But I also know we're not the "cool" kids right now.

Having the best product doesn't matter if people are indifferent to be associated with you.

Etherscan is not the best block explorer, there are waaaay better explorers out there e.g. @onceuponxyz

But, if you're a small/new chain, it's a huge flex (popular) to have an Etherscan explorer, or to have @uniswap or @dune.eth add support for your ecosystem.

Likewise, it's a flex to be invited to speak at EthCC or do a podcast with Bankless or The Rollup (cool kids).

Humans desperately want to be associated with things that are cool, and in our space it's no different.

Being "cool" matters.