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Dan Romero
@dwr.eth
Consumer social products and marketing 1. Marketing creates 1) awareness and, hopefully, 2) demand to sign up 2. For nearly all consumer apps, ~50% of new sign ups never come back to the app after the first day! This declines over the next 30 days to get to a measure of day 30 (d30) retention. 3. Ideally, this decline curve āflattensā (i.e. asymptotic) or even āsmilesā. This means you have a retentive product and you can measure $X spent turns into Y downloads and into Z sign ups and into A retained users. 4. However, if your product does not have a retentive curve, then all spending will do is make metrics go up for a bit and then air will slowly come out of the balloon. 5. Retentive social products work because their core value proposition and product / functionality / features creates long-term retention. Exceptional products do that and have a viral growth component (k-factor). 6. So before spending time and money marketing, be sure you have a product that benefits from the marketing.
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patxol š· anser.social
@patxol.eth
Users forget about you the minute they have left your app. You are growing Farcaster through Warpcast, and Warpcast Product Manager should work, IMHO, on user retention through specific features that aim at getting a mobile user to open up the app again. Letās not call that marketing if it feels better.
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Dan Romero
@dwr.eth
1. That's not marketing, it's product. 2. We send many notifications to bring people back to the app. 3. Sending notifications and other retention features don't just magically create retention. :)
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