"My philosophy on pricing is that it should be rooted in value. Ideally, you price your product and you package your product specifically such that the, the value you create for a user for a particular package is way greater than the cost to them. 

There's a technique called a Van Westendorp pricing technique where you get sort of price sensitivity. And I actually think this is really underutilized by founders out there" - Dan Siroker, CEO and co-founder of Limitless

🇧🇷🇺🇸-  Book: Making Things Think: https://holloway.com/mtt. Investor in Wander, Carry, Footprint, Merkle Manufactory (Farcaster), Dynamic, Paragraph.

Focusing on value and understanding price sensitivity can make a huge difference in how customers perceive your product. 

The technique sounds like a valuable tool for founders to explore