More than 200 chains (L1s, L2s and L3s) have launched in the past year.

That means it’s getting harder to compete for mindshare - why should I use or build on your chain, and how is it different from any other general purpose platform?

Technical superiority isn’t enough - plenty of examples in tech where the most advanced option failed to gain traction (think Betamax vs VHS). But purely operating off vibes doesn’t work either - developers are the lifeblood of crypto, and there needs to be something of substance for them to stick around.

The most successful and fastest growing ecosystems have to offer a novel value proposition AND have a strong GTM (while realizing devs, creators and users all overlap)

Here’s a few (non exhaustive examples) of ecosystems with near term launches doing it all:

* Berachain - on the technical side, their novel proof of liquidity mechanism embeds sharing rewards with protocols on the network. On GTM, they've fully embraced memes, and built an idiosyncratic community (where the founder shows up IRL wearing a bear mask) resulting huge, ongoing attention