TikTok Shop is a brilliant play. They know they can't monetize short form videos through advertising, so they're going after commerce instead. Going after a piece of Amazon's pie. It's worked really well in Asia with other apps so they're bringing it to the US.

TikTok Shop is a brilliant play. They know they can't monetize short form videos through advertising, so they're going after commerce instead. Going after a piece of Amazon's pie. It's worked really well in Asia with other apps so they're bringing it to the US. https://youtu.be/kiT623Ysl80?si=Ko-wUJZCC6pc4jUn