Open Ads Protocol  pfp

Open Ads Protocol

@oap

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Mike 🎩 pfp
Mike 🎩
@hodlsamurai
OAP Engineering log: another day another @oap frame experiment. This weekend it's all about /pinata hub. Been seeing stuff from @stevedylandev.eth and its time.
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Mike 🎩 pfp
Mike 🎩
@hodlsamurai
@oap Engineering log: It's mid Feb and what have we been doing? 1. we launched https://nectar.is/ our first MVP of transparent advertising with on chain ads and events on @base 2. spending way too much time on Farcaster 3. as a result of (2), we are launching something cool /earnwithnectar
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Mike 🎩 pfp
Mike 🎩
@hodlsamurai
💯 to onchain is the new online! Its why we grind everyday at @oap
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Chris Koziak 🎩 pfp
Chris Koziak 🎩
@koziak.eth
Not to mention since a few initial experiments less than a week ago we've landed 3 customers - and one was inbound! All of this is based on the initial groundwork we did with @oap. Writeup soon, tldr we were able to ship a full stack growth loop in a week because of the modular way anyone can plug into our validators.
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Mike 🎩 pfp
Mike 🎩
@hodlsamurai
GM - exciting day at @oap experimenting with frames! I am so inspired by what I am seeing in the trending frames.
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Mike 🎩 pfp
Mike 🎩
@hodlsamurai
Working on our @oap promo frames - the goal is to do everything inside a frame - getting a promo, reporting, analytics and even payments. See how far we can push it 🛠️
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
You might get have missed the last few post of our blog. Highlights include ZK Proofs in Advertising and the Benefits of a Decentralized Discovery Layer for the Web. Subscribe directly below! blog.oap.gg
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
It's alive!!!
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
A primer on ZK proofs in decentralized ads https://paragraph.xyz/@oap/zk-proofs-in-decentralized-blockchain-advertising
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
Exploring the benefits of going decentralized https://paragraph.xyz/@oap/the-power-of-decentralized-advertising
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
Great intro to ZK proofs in advertising! by @hodlsamurai https://mirror.xyz/0xBc098617af450fD4D422554DA417d099A67d6Fc2/lOZuu3zpIbwpT9NqWzP2oN7CMjQwE6N6BCLwEhtvR8c
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
These are just some of the ways we envision a more fair advertising ecosystem in the future. Come build with us!
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
5/ Open Development Ecosystem: Decentralized advertising will foster an open ecosystem for developers to build upon, encouraging innovation. Integration of emerging technologies, addressing industry challenges, and exploring novel use cases drive progress. Just like the OAP :)
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
4/ Feedback & Iteration: Transparent feedback loops empower advertisers to iterate and improve in real-time. If performance metrics and user insights are extraditable from the blockchain, iteration and innovation will 1000x.
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
3/ Data Collaboration: Secure data collaboration among stakeholders enables insights sharing while preserving privacy. Ex: a developer could build an oracle that becomes the preferred targeting call for users b/c its the best at showing relevant ads and preserving privacy.
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
2/ We'll see new and interesting experiments that reward people for their attention once a open layer allows all parties to gather value.
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
1/ Incentivized Engagement: Tokenization and rewards incentivize user attention and interaction with ads. This gamification element encourages active participation, providing valuable feedback and driving innovation in ad content and delivery.
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
Thread: How a Decentralized Advertising Layer Fuels Innovation 🌐💡 A decentralized advertising layer unlocks new possibilities for innovation in the advertising landscape. Here's how it promotes fresh ideas and enhances the user experience:
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
Not only can ads be minted to ensure transparency, marketers can leverage them as collectibles to keep brand affinity strong, as dg_goens.twitter explains here https://paragraph.xyz/@deez.eth/ad-vantage
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Open Ads Protocol  pfp
Open Ads Protocol
@oap
It’s important to understand where we’ve been to see where we’re going. A quick review of the history of digital ads: https://paragraph.xyz/@oap/history-of-digital-advertising
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