Someday soon Apple will launch their crypto features and we'll immediately get mass adoption. The issue isn't scale or ease of use, it's distribution.

𝘺𝘢𝘱𝘱𝘪𝘯𝘨 𝘰𝘯 𝘧𝘢𝘳𝘤𝘢𝘴𝘵𝘦𝘳.

they have multiple wallet teams that have been working on it for years

It’s that simple, but apple is slow to new ideas that someday may be still far off.

It is ease of use though. Distribution at scale is a function of ease of use. 

Apple will not launch till it is easy enough to use.