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Thomas
@aviationdoctor.eth
With so many freemium mobile apps depending on revenue from animated ads, and the availability of phone cameras with face recognition, I’m surprised that we haven’t seen more ads require that you stare at the screen and watch the ads to the end, Black Mirror style
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Nico🦊
@nicom
Ads also have a goal to make you have a positive feeling, so this would completely go against it to force you to watch. They know they only catch a very little number of viewers, but the one they get are either curious or interested. They have a positive feeling on the product. It has to naturally meet the target. Forcing is not the correct way, but repetitive viewing even if not fully viewed is the most efficient way. A small percentage of people who repeatedly view an ad and discard it eventually watch it in full and some of them eventually click and some of them eventually buy. Mass broadcast and targeted viewers are more efficient than forcing. That's why.
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