"How to Engage Your Audience"

1. We are interested in the unusual in the ordinary.

2. Our main interest is ourselves.

3. A good conversationalist encourages others to talk about themselves and their interests and is able to listen attentively.

4. You can almost always attract the audience's attention with inspiring stories about specific people. The speaker should accompany their questions with interesting illustrative stories.

5. Speak specifically and clearly. Don’t just state facts; make them vivid and interesting.

6. Use words and expressions that evoke images in the listeners’ minds.

7. The speaker's interest is contagious to the audience, but merely following rules mechanically does not guarantee success.