If you don’t pay close attention, all your preferences could end up being not what you actually enjoy but what is high status or what will not anger your tribe

In a weird way with the advent of social media this is happening at scale that is unprecedented 

The other weird thing is all of our preferences are starting to converge; go to Italy in the summer if you are in the US, go to Venice, get a house, get the same instagram ad furniture, wear lulu lemon

Unconsciously were being herded, dangerous if you are not present

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

I think that's why Kyle Chayka advocated for people to become conaiseurs of something.

As it implies you need to go much deeper and take a much more active role in finding things.

I had a similar discussion with a friend once, on how do you know if you actually like this or is it just because everyone else does?

Breaking out of Filterworld is hard.